Edufolios. A Story...

Edufolios was founded on 4th February 2016 by Matt & Selena Woodward. Our vision for Edufolios was to create a simple, self-service, online portfolio platform for Educators which could be used for reflection, to evidence their practice and to record professional learning. It would allow them to get up and running within minutes with no knowledge of website administration (or design) required.

18 months earlier we’d already created a WordPress theme that we’d been selling to educators for use on their own WordPress based sites, but we kept seeing some of our potential customers hit roadblocks when it came to setting up their own hosting, domains names & WordPress instances (understandably so!). Knowing we had to do more, we came up with the idea of creating a self service version of the theme, so that teachers didn’t have to jump through any hoops to get started. Edufolios was born!

Focus Areas Covered
Hours of PD Growth Recorded

Our Growth

Edufolios is busy making sure that all educators have a safe place  (with the tools required) to measure and celebrate their impact.  We’ve been busy making accreditation a happy bi-product of reflective practice and, as we remove the stress and overwhelm for teachers (and replace it with celebration and a clear plan for future growth) more and more educators  join us.   We’ve seen amazing growth in our subscriber numbers! 

Year 1: 500%

Year 2: 400%

Year 3: TBC…


Latest News

RMIT Choose Edufolios
FEB 2019: RMIT have chosen Edufolios as it's dedicated Reflective Practice and portfolio choice for all Education Students.

SA! Edufolios is a Member Benefit

Due to a partnership with the Independant Education Union of South Australia, all IEUSA members will now receive a discount on their membership.

WA! Edufolios is a Member Benefit

Due to a partnership with the Independant Education Union of Western Australia, all IEU WA branch members will now receive a discount on their membership.


Meet our People

Selena Woodward

Co-Founder and CEO

Selena is a English and Drama teacher, an adjunct lecturer at Flinders University’s School of Education and a life long learner who is passionate about teacher development.. 

Matt Woodward


Matt is a software developer, start up and technology enthusiast who is passionate about process improvement through the effective use of ICT. Loves good coffee & humour!

Media Assets

Product Images

Image Gallery


CMYK: 0, 72, 48, 0
Hex: FC6D6D
RGB: 252, 109, 109
CMYK: 67, 12, 2, 0
Hex: 3AB0E2
RGB: 58, 176, 226
CMYK: 65, 0, 59, 0
Hex: 34D293
RGB: 52, 210, 147
CMYK: 4, 12, 74, 0
Hex: F7D861
RGB: 247, 216, 97

Our logos, icons and screenshots as a nice, neat zip (17MB).

Press Appearances:

30th November 2016 – Australian Trade and Investment Commission – Global accelerator gives Australian startups a business boost
30th November 2016 – Invest in Australia – Global accelerator gives Australian startups a business boost (Republished)
28th November 2016 – The Lead (SA) – Online platform helps teachers rise to the top of the class
22nd November 2016 – Jobs for NSW – Australia’s best startups win Bridge to MassChallenge national finals
22nd November 2016 – Flinders University News (SA) – SA start-ups off to US boot camp
18th November 2016 – The Advertiser (SA) – $10 million in funding up for grabs for early stage companies as State Government seeks applications
18th November 2016 – The Sunday Times (WA) – $10 million in funding up for grabs for early stage companies as State Government seeks applications (Republished)
17th November 2016 – – Top Australian startups selected for global competition
17th November 2016 – The Lead (SA) – Top Aussie start-ups head to Boston for MassChallenge
17th November 2016 – Electronics News – Top Aussie start-ups head to Boston for MassChallenge (Republished)
16th November 2016 – The Premier (SA) – South Australian start-ups win through to MassChallenge Boston boot camp
16th November 2016 – State Development (SA) – South Australian start-ups win through to MassChallenge Boston boot camp (Republished)
16th November 2016 – – Ten Aussie startups off to Boston
16th November 2016 – The Minister (AU) – 10 high-flyers off to Boston for start-up business boost
16th November 2016 – Startup Daily – Bridge to MassChallenge announces 10 Australian startups winning a place in Boston bootcamp
15th November 2016 – The Premier (SA) – South Aussie start-ups win through to national MassChallenge
1st November 2016 – The Premier (SA) – SA’s cream of the crop picked for MassChallenge start-up competition

Media Releases

August 2016 – Teachers demand Opportunity to help city kids doing it tough. – announces partnership with HYPA.

Press Appearances:

15th October 2017 – SBS – Small Business Secrets – Small Business Smarts – The Australia Post Regional PitchFest
24th August 2017 – The RiotACT – Canberra entrepreneur makes her mark at Pitchfest Finals
18th August 2017 – Tech Crunch – Watch the Australia Post Regional Pitch Finals right here, right now
17th August – WIN News Riverina – (Video)
11th August 2017 – Startup Daily – Australia Post Regional Pitchfest pivotal to Government focus on regional startups
30th July 2017 – ABC Radio – ABC SA Morning Show Narelle Graham
28th July 2017 – The Victor Harbor Times – Local entrepreneurs pitch ideas at Australia Post Regional Pitchfest state final in McLaren Vale
10th May 2017 – Silicon Paddock – Australia Post Regional Pitchfest reveals national line up of regional competitors
4th March 2017
 – The Advertiser – Successful SA entrepreneurs share their tips on how to survive in the job market or begin your own start-up business venture
1st March 2017 – InDaily – South Australia – IT platforms shoot for the stars
16th February 2017 – Investment Attraction – South Australia – South Australian start-ups accelerate to finals
16th February 2017 – Technology Decisions – SA entrepreneurs receive boost for their start-ups
15th February 2017 – The Premier (SA) –  News releases – Kyam Maher – SA start-ups fast tracked to finals in Boston
10th February 2017 – Mass Challenge – Announcing the top five teams from Bridge to MassChallenge Australia

Media Releases

February 2017 – Edufolios is a Mass Challenge Australia Winner!

Press and Publications – Appearances:

February 2019 – The Reflective Teacher Podcast is launched

Press and Publications – Appearances:

07 December 2020 – Boosting Female Founders Initiative – Round 1 grant recipients




©2021 Edufolios | Press Kit | Terms of Service | Privacy Policy | Image Attribution |    

Edufolios uses cookies to give you the best possible experience. To consent for cookies to be used, click accept.

Log in with your credentials


Forgot your details?

Create Account